Final Magazine

Front cover de layered

Contents page de layered

Double page spread de layered

Draft article

This month's 'Human Error' sees the up and coming alternative prodigy Christopher Ely, or as you'll be seeing on adverts and billboards in a couple of years time, 'Random Access music.' This interview will illustrate to you the sheer level of genius that this mind possess. We'll be taking a trip through some of background in the subsequent articles across the rest of this months issue, for now, music.

So, do you prefer Christopher or Chris?
"Well i actually prefer being called 'guy' or 'dude' as they are just general terms for people. I think the world as a whole would benefit greatly if we stopped trying to label everything and just took a step back, to see what really matters in life."

So how does this philosophy affect your music in your eyes?
"From my perspective, i don't think i could give you a complete answer, because for me it isn't a philosophy, its how i think, so its not as if i made my music, and then afterwards looked at it and changed it around to fit with what i feel. It affects my music at every stage. Overall, i guess it has made it easy for me to justify messing around with all different genres and instruments. So if you listen to my new e.p you'll notice that all the songs together sound quite ... chaotic *laughter*"

Well i have to say, i did notice a slight lack of continuity shall we say?
"thats a better of putting it i guess *laughter.* i'm flattered that you took the time to listen to it though."

So, you won't confine yourself to only one genre of music?
"No, thats why i love this resurgence of 'indie' music, its just so broad and all encompassing. I can call 'R.A.M' an Indie or Alternative band and that allows doors to remain open that would have been closed to me had i labelled it an 'electronica' band or something else to that effect. I think theres a lot of not very good electronica music out there, so people are almost afraid to listen to it but 'indie' for some reason makes people more comfortable with new and often quite bizarre songs."

Can you talk me through your choice of song names?
"Of course, well i decided on a latin theme because i don't think people realise how many of our modern day words are taken directly from latin. 'alibi', 'alter ego', 'agenda' are all very common words that come directly from latin and we think nothing of it. To add a word to this directory would be such an achievement, because although my involvement would not be able to be confirmed or measured, i feel it would create a legacy. To be the instrument of deep cultural change would be unimaginable."

Flat Plan

 

 

 

Test Shots.

These are some test photographs that I took in order to finalise the plan for my front cover, they helped me to understand what worked well with my featured artist and what to leave out/include in my final shots.

 

Audience profile- UK tribes

The main group or 'tribe' that i will be focusing my magazine around is the 'Scenesters.' This is because they generally lead the trend when it comes to music and fashion etc. I want my magazine (and subsequently the band featured) to be in some way alternative, but not just alternative in the way that all indie music is 'alternative,' but different in a way that is new and fresh. If i manage to find some way to be original then it will not appeal to a mainstream audience on its own. So i must first make my product desirable to the 'tribes' that root out new and fresh fashion, brands and music so that they can then present it to more mainstream groups such as Young alternatives until it finally reaches the 'Trendies' or 'mainstream.'

This is essentially a journey that a brand or cultural product must go through if it does not have the money or support necessary to get straight into the mainstream, to get into the mainstream. It also makes it easier to point out a specific target audience as i am aiming to have my product viewed by the 'scenester' crowd who are a very select group of trend predictors and setters.

This 'tribe' is very music oriented and constantly looking for new bands but also new ways of discovering them. They usually attend small gigs or festivals that are in their 'adolescence' and are yet to reach corporate stardom like festivals such as Glastonbury which started as a small 'hippie' gathering of 1 500 people, reading festival began as a jazz festival. Point being that the small, unsponsored festivals that this tribe frequents will one day likely evolve into larger mainstream cultural events. So targeting these events would most likely result in a devout scenester following of my magazine.

Preliminary magazine

Mood Board 1

Coursework Schedule

AS Media Coursework Schedule 2015-2016